NAJINA means "to cherish oneself." "NaJinA (나珍我)" naturally becomes "NAJINA" according to Korean phonetic rules. It represents the meaning that we, as individuals ("Na"), who wear, touch, see, and enjoy the values nature provides through natural materials, should be respected. NAJINA pursues these values: Using sustainable resources, protecting the environment through biodegradation when products are disposed of, reducing unnecessary animal sacrifice through natural plant-based materials for animal welfare, improving manufacturing process efficiency to save energy and reduce greenhouse gases for carbon neutrality. NAJINA pursues these values.